With the opening of its new boutique in Florence, Hermès presents a visual journey that celebrates the timeless bond between Florence and Paris. This relationship, rooted in history, finds one of its most iconic expressions in Maria de’ Medici, a Florentine by birth and queen of France, who bridged these two centers of artistry, elegance, and craftsmanship. Hermès reimagines Florence within its window displays as a miniature city, using materials, textures, and colors that invite exploration of this rich cultural legacy. Rattan remains the material of choice, symbolizing both resilience and grace, much like the enduring connection between these two cities. Handwoven with precision, each piece brings Florence’s architectural marvels to life, embodying an artisanal quality that links Hermès to the Florentine tradition of fine craftsmanship.

As viewers take in the displays, they embark on a symbolic journey through Florence, filled with historical significance. In this unique journey, craftsmanship becomes a language of beauty, bridging generations and inviting viewers to connect with history brought to life through skill, heritage, and art.